#glossary
6 posts tagged with glossary.
-
AI UGC Ads: Definition, How They Work, and Why They're Winning
AI UGC ads mimic user-generated content style using AI avatars, voice, and visuals instead of real creators — keeping UGC's trust while scaling production.
-
Creative Formula vs Creative Skin: The Key Distinction
The creative formula is the ad's reusable structural recipe. The skin is the swappable surface — product, brand, wording. Preserve one, swap the other.
-
AI Creative Reverse-Engineering: Definition and Method
AI creative reverse-engineering deconstructs a winning ad's formula — composition, lighting, palette, copy — into a reusable template for your product.
-
Focal Hierarchy in Ad Design: What It Is and How It Works
Focal hierarchy is the ordering of visual elements so the viewer's eye lands on them in sequence — product first, supporting cue second, CTA third.
-
Product Framing Archetypes: The 8 Patterns Every Marketer Knows
A framing archetype is a reusable way of staging a product in an ad — hero, lifestyle, macro, levitation, flatlay, hand-held, before/after, founder-selfie.
-
Lighting Recipe in Ad Photography: Definition and Why It Matters
A lighting recipe specifies key direction, fill, rim, color temperature, and contrast. It's the highest-leverage transferable element in ad creative.