Meta Conversions API vs Pixel in 2026, and should you opt out of the November 12 change?
Pixel, Conversions API and Meta's new on-device measurement side by side. The CAPI setup options with prices (one-click, Shopify, WooCommerce, CAPI Gateway, Stape and paid apps), Event Match Quality and deduplication checks in Events Manager, the consent limits, what practitioners plan for November 12, and how to run a lift test before you trust a higher ROAS.