#creative
8 posts tagged with creative.
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AI Ad Generation vs AI Ad Reverse-Engineering: The Key Difference
AI ad generation starts from a text prompt. Reverse-engineering starts from a proven winning ad and inherits its formula. Output quality differs.
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Can AI Really Reverse-Engineer a Competitor's Ad? Honest Answer.
Yes — AI reliably reverse-engineers a competitor ad's structural formula. It can't clone the product, and shouldn't. Here's the distinction.
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Creative Formula vs Creative Skin: The Key Distinction
The creative formula is the ad's reusable structural recipe. The skin is the swappable surface — product, brand, wording. Preserve one, swap the other.
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AI Creative Reverse-Engineering: Definition and Method
AI creative reverse-engineering deconstructs a winning ad's formula — composition, lighting, palette, copy — into a reusable template for your product.
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Focal Hierarchy in Ad Design: What It Is and How It Works
Focal hierarchy is the ordering of visual elements so the viewer's eye lands on them in sequence — product first, supporting cue second, CTA third.
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Product Framing Archetypes: The 8 Patterns Every Marketer Knows
A framing archetype is a reusable way of staging a product in an ad — hero, lifestyle, macro, levitation, flatlay, hand-held, before/after, founder-selfie.
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How Long Does It Take to Reverse-Engineer a Competitor's Ad?
45-90 minutes for the first ad, 15-20 minutes once you have a template. A full 5-variation batch with image prompts and localized copy takes 45 minutes total.
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Lighting Recipe in Ad Photography: Definition and Why It Matters
A lighting recipe specifies key direction, fill, rim, color temperature, and contrast. It's the highest-leverage transferable element in ad creative.