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Telegram ads budget calculator

Enter a budget, a CPM and your funnel rates. You get impressions, clicks, bot opens, sign-ups and what each one costs.

Calculator

The three funnel steps are examples. Results depend on your bot and landing page, so enter your own rates.

Your numbers

Estimate

Impressions
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Clicks
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Bot opens
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Landing views
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Sign-ups
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Cost per click
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Cost per sign-up
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Budget in TON
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Your CPM is – TON. Telegram's own ad platform says: "The minimum CPM for a sponsored message is 0.1 Toncoin" (ads.telegram.org).

How to read the result

  • These are estimates. The calculator multiplies your inputs through the funnel; it doesn't know your offer.
  • Real results vary by market and creative. CPM and CTR can move several times over between countries, and between two ads in the same channel.
  • The funnel steps depend on your bot and landing page. Measure them with a small budget before you plan a big one.
  • Budget in TON uses the price you typed, not a live rate.

What the platform minimums and real campaigns cost: How much do Telegram ads cost in 2026?

We run Telegram ads for brands at 30% of ad spend