#performance-max
2 posts tagged with performance-max.
How to make AI video ads in Google Ads, and when Google labels them
Google Ads now makes video ads from product photos inside Asset Studio with Gemini Omni, free. The exact menu path, formats and limits, what Gemini Omni costs through the API, when Google puts an AI label overlay on your ad and in which six regions, the clearest study on what labels do to clicks, and how to test AI video against your own with a Demand Gen experiment.
Is Google Ads AI Max worth it? What it does, what tests found, and how to turn it off
AI Max for Search is now on by default in new Google Ads Search campaigns. Google claims 14% more conversions; independent tests found a 13% median lift in conversion value with CPA up 16% (SMEC, 250+ campaigns) and about 3% real incremental uplift for accounts already heavy on broad match (Brainlabs). What it is, the controls, the failure modes, and a checklist for deciding.