Pages tagged "advertising"

6 pages tagged with advertising. ← all tags

• Creative Reverse Engineering — Extracting Structural Patterns from Competitor Ads The systematic discipline of deconstructing competitor ad creative to extract reusable structural patterns — composition, lighting, focal hierarchy, copy skeleton — without copying the brand-specific skin. The 2026 vision-LLM stack (Claude + GPT-4o + Foreplay / Atria / Motion + Meta Ad Library) compressed what used to be an art-director consulting engagement into an afternoon. Pattern extraction across many examples is the load-bearing move; single-ad deconstruction underperforms.
• Creative Formula vs Creative Skin: The Key Distinction The creative formula is the ad's reusable structural recipe. The skin is the swappable surface — product, brand, wording. Preserve one, swap the other.
• Creative Is the New Targeting — Why Performance Marketing Leverage Moved From Audience to Creative Algorithm-driven ad platforms (Meta Advantage+, Google PMax, TikTok Smart+) have automated bidding, targeting, and placement. Creative variation is the remaining human lever.
• Focal Hierarchy in Ad Design: What It Is and How It Works Focal hierarchy is the ordering of visual elements so the viewer's eye lands on them in sequence — product first, supporting cue second, CTA third.
• Lighting Recipe in Ad Photography: Definition and Why It Matters A lighting recipe specifies key direction, fill, rim, color temperature, and contrast. It's the highest-leverage transferable element in ad creative.
• Product Framing Archetypes: The 8 Patterns Every Marketer Knows A framing archetype is a reusable way of staging a product in an ad — hero, lifestyle, macro, levitation, flatlay, hand-held, before/after, founder-selfie.