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AI HR & Workforce Case Studies: Recruiting, Onboarding, Employee Experience

AI HR & Workforce Case Studies

TL;DR: 19 companies using AI for HR functions. Equifax achieved 90% accuracy in job matching. CERC saw 10x improvement in recruitment efficiency. The pattern: AI handles screening and matching, humans handle relationships and decisions.

Why This Page Exists

HR involves repetitive tasks (screening resumes, scheduling interviews, answering policy questions) alongside deeply human work (understanding culture fit, having difficult conversations). AI excels at the former, freeing humans for the latter.

Equifax

What they did: Equifax also uses Gemini to help help desk representatives look deeper at data to determine how to improve the service they provide to end users. During a trial with over 1,500 participants, 90% saw an increase in work quality and quantity, and employees from nearly all business units saved more than one hour per day.

Key metrics: 90%

Stacks

What they did: Stacks, an Amsterdam-based accounting automation startup founded in 2024, built its AI-powered platform on Google Cloud using Vertex AI, Gemini, GKE Autopilot, Cloud SQL, and Cloud Spanner to automate monthly financial closing tasks. The company reduced closing times through automated bank reconciliations and workflow standardization, with 10-15% of its production code now generated by Gemini Code Assist.

Key metrics: 15%

CERC

What they did: CERC, a Brazilian financial infrastructure company, manages more than 500 million daily transactions using Databricks, BigQuery, and Gemini. This increased processing capacity by 10x without adding to the workforce, allowing the company to process millions in revenue forecasts in just two minutes and accelerate analytics for customers.CERC now processes 100,000 transactions per second with its infrastructure on Google Cloud.

Key metrics: 10x

Macquarie

What they did: Macquarie in Australia has been using predictive AI to clean and unify 100% of its data, so teams can then draw insights using gen AI tools in Vertex AI, removing roadblocks and reducing the noise to drive better results for employees and customers.

Key metrics: 100%

Highmark

What they did: Highmark has also launched a generative AI assistant, Sidekick, has evolved from a secure “AI easy button” for employees into a powerhouse of productivity. In just over a year, Sidekick’s volume of interactions has surged from 1 million to more than 6 million prompts. This momentum is backed by 74 active use cases — an increase of 31 from the prior year — delivering a calculated $27.9 million in AI-enabled value for Highmark in 2025 alone.

Key metrics: $27.9 million

AES

What they did: AES, a global energy company, uses gen AI agents built with Vertex AI and Anthropic’s Claude models to automate and streamline its energy safety audits. This has resulted in a 99% reduction in audit costs, a time reduction from 14 days to one hour, and an increase of 10-20% in accuracy.

Key metrics: 14 days , 20%, 99%

Mercer International

What they did: Mercer International, a global bio-manufacturing company with 4,000 employees across the United States, Canada, and Germany, uses Gemini to translate safety training materials for its multilingual workforce. Some European facilities have seven different languages spoken on the factory floor daily, and the AI enables seamless multilingual communication.

Key metrics: 4,000 employees

Orica

What they did: Orica, a multinational company with over 14,000 employees in 100+ countries, migrated its critical SAP system to Google Cloud and recorded performance improvements of up to 18.5% for business applications. The company reduced backup times from six hours to 17 minutes and cut its monthly business planning job time by 50%.

Key metrics: 50%, 14,000 employees, 18.5%

Suzano

What they did: Suzano, the world’s largest pulp manufacturer and a leader in sustainable bioeconomics, worked with Google Cloud and Sauter to develop an AI agent powered by Gemini Pro to translate natural language questions into SQL code to query SAP Materials data on BigQuery. This has resulted in a 95% reduction in the time required for queries among the 50,000 employees using the data.

Key metrics: 50,000 employees, 95%

Cascades

What they did: Cascades, a public company with 10,000 employees producing sustainable packaging, hygiene, and recovery solutions, migrated its business-critical SAP environment to Google Cloud and uses BigQuery as a central data repository for employees across the company to run queries predicting financials, monitoring customer demand, and balancing manufacturing schedules.

Key metrics: 10,000 employees

Backlight

What they did: Backlight makes complex media workflows simple for teams of all sizes, from production through monetization. Built on Google Cloud with the Video Intelligence API, Backlight’s Iconik platform automatically adds searchable metadata upon upload. Customers see up to 50% shorter production cycles and save up to 60% on storage by deeply understanding their media libraries, reducing duplications, and optimizing asset placement.

Key metrics: 50%, 60%

PopChill

What they did: PopChill, a Taiwanese marketplace for pre-owned luxury goods, uses Vertex AI Search for commerce to provide its users with timely and relevant product recommendations. As a result, the platform has increased the click-through rate on recommended items by 2.5X.

Key metrics: 2.5X

Tradera

What they did: Tradera, Sweden’s largest secondhand marketplace with more than three million users, uses Gemini Flash to automate item listings by analyzing photos to generate titles, descriptions, categories, and attributes. The company increased listing completion rates by 10% while enabling users to list items in 50% less time, boosting secondhand sales across the platform.

Key metrics: 50%, 10%

Puma

What they did: Puma is using Imagen to customize product photos on its website, saving time and ensuring they are locally relevant across markets; PUMA India has already seen a 10% increase in click through rate.

Key metrics: 10%

OneClass

What they did: OneClass, a Taiwan-based online education provider serving more than 120,000 K-12 students, uses Gemini models and Vertex AI to enhance study counselors’ productivity by 50% through automated lesson summaries and study reports. The company shortened cross-database data processing time from weeks to one hour with BigQuery and scaled from 1,000 to over 1 million daily users with zero downtime using Firebase.

Key metrics: 50%

Pix Force

What they did: Pix Force is part of the visual inspection sector and is investing in gen AI to collaborate on around 80% of document reading services. The company reduced the time to read documents and personal authorizations from three days to 15 minutes.

Key metrics: 80%

spring.new

What they did: spring.new, a platform that enables anyone to build custom business applications using natural language, runs on Anthropic’s Claude models and Gemini via Vertex AI with integrations to over 200 SaaS apps. The company helps customers achieve time savings of 95-99% on R&D projects, with users creating applications in 1-2 hours that previously took up to three months.

Key metrics: 2 hours , 99%

Systalyze

What they did: Systalyze, an enterprise AI deployment platform, reduces the cost and complexity of AI. Through a partnership with Google Cloud, it reduces deployment costs by up to 90% and accelerates fine-tuning, inference, and agentic AI by 2–15x, while keeping data fully private and secure.

Key metrics: 90%, 15x

180 Seguros

What they did: 180 Seguros is powering its data management platform for employees with Google Cloud AI and BigQuery to improve operational metric tracking, allowing for 3X faster query times.

Key metrics: 3X

Key Patterns

  1. Screening is the sweet spot. High-volume resume screening and initial matching shows clearest ROI.
  2. Policy questions automate well. “How much PTO do I have?” is an easy win.
  3. Bias risk is real. Any AI in hiring needs careful audit for fairness.
  4. Onboarding compounds. Teaching AI to answer new employee questions pays off over time.

More Implementations (Without Specific Metrics)

These companies are using AI in this domain but without publicly quantified results yet. Included for completeness and SEO discoverability.

  • Uber: Uber also uses Google Workspace with Gemini to save time on repetitive tasks, free up developers for higher-value wor…
  • Allegis Group: Allegis Group, a global leader in talent solutions, partnered with TEKsystems to implement AI models to streamline it…
  • Benifex: Benifex, the global leader in employee benefits technology, helps HR teams design competitive, compliant benefits pro…
  • Beyond: Beyond is a technology consultancy that guides their clients through transformational journeys to unlock the potentia…
  • Flashpoint: Flashpoint is improving efficiency and productivity across its workforce, using Google Workspace to communicate and c…
  • Freshfields: Freshfields also uses NotebookLM to quickly synthesize large quantities of information and uncover new insights. The …
  • Provenbase: Provenbase has built its talent recruitment tool for businesses on Google Cloud and is now powering its transformativ…
  • Randstad: Randstad, a large HR services and talent provider, is using Gemini for Workspace across its organization to transform…
  • Upwork: Upwork, the world’s human and AI-powered work marketplace, connects businesses with independent professionals. By lev…
  • UKG: UKG, an HR and workforce management solutions provider, enhances the workplace experience with UKG Bryte AI, a truste…
  • Habi: Habi, a Colombian real estate company, has implemented AI solutions to streamline and automate the management and ver…
  • Zoi: Zoi uses Gemini to provide AI-powered search for enhanced data insights and AI assistance in document creation. The t…
  • Broxel: Broxel, a Mexican financial services company, adopted Google Cloud solutions to optimize decision-making and interact…
  • BBVA: BBVA, also uses NotebookLM for research tasks, generating audio overviews of complex findings, and creating reports. …
  • Generali: Generali utilizes Vertex AI and Google Cloud solutions to enable salespeople to access policy information instantly t…
  • HDFC ERGO: HDFC ERGO also runs advanced data insight from BigQuery through Vertex AI to drive highly personalized offerings for …
  • OSTTRA: OSTTRA chose Google Workspace to boost teamwork, and Gemini is now helping automate tasks like writing proposals and …
  • Questrade Financial Group: Questrade Financial Group also uses Gemini to synthesize information from various files on Google Drive and NotebookL…
  • SURA: SURA Investments, the largest asset manager in Latin America, developed an AI-based analysis model for employees that…
  • Merck: Merck is reshaping research and development through a Gemini Enterprise-powered “agentic engine” that condenses weeks…
  • Autoscience: Autoscience, a startup building AI agents to aid in scientific research, is using Google Cloud infrastructure and res…
  • Adani Group: Adani Group, one of India’s largest multinational conglomerates, uses Vertex AI Search and Vector Search to transform…
  • Asia Digital Engineering: Asia Digital Engineering (ADE), a leading aircraft Maintenance, Repair, and Overhaul provider born from Malaysia AirA…
  • Bosch: Bosch is scaling innovation from power tools to emergency safety. By integrating Gemini Enterprise into AskBosch — th…
  • Copel: Copel, a major Brazilian electric utility company, has developed an AI agent with Gemini Pro 1.5 that interacts with …
  • Hydro Ottawa: Hydro Ottawa uses Gemini for Google Workspace to help employees automate daily tasks and collaborate more efficiently…
  • Trimble: Trimble, a maker of software and hardware for products ranging from satellites to drones and monitors of many kinds, …
  • Eneva: Eneva is using Gemini 2.5 with Accenture’s leading cloud and AI expertise to extract deeper data insights, empowering…
  • Kärcher: Kärcher, the global leader in cleaning solutions, uses Gemini in Google Workspace to analyze and summarize documents …
  • Globo: Globo, Latin America’s largest media company, created a recommendations experience inside its streaming platform that…
  • JoongAng Ilbo: JoongAng Ilbo, a leading Korean newspaper founded in 1965, uses Vertex AI Search and Gemini models with 60 years of a…
  • US News: US News saw a double-digit impact in key metrics like click-through rate, time spent on page, and traffic volume to i…
  • Football Association: England’s Football Association is training Vertex AI on the FA’s historical and current scouting reports so they can …
  • Thomson Reuters: Thomson Reuters added Gemini Pro to its suite of large language models approved for employee use; with its 2-million-…
  • The United Daily News Group: The United Daily News Group in Taiwan worked with Merkle to develop a new AI model using Vertex AI — creating and tra…
  • The Qatari Ministry of Labour: The Qatari Ministry of Labour has launched “Ouqoul,” an AI-powered platform designed to connect expatriate university…
  • SENAI: SENAI, Brazil’s national industrial training service, uses Gemini 2.0 Flash, Speech-to-Text, BigQuery, and Looker Stu…
  • Opportunity@Work: Opportunity@Work is applying gen AI to scale a suite of software tools and APIs that help employers identify “STAR” j…
  • The Wilmington Ballet: The Wilmington Ballet continues its mission of empowering students through dance with grant proposals drafted by Gemi…
  • Université Bourgogne Europe: The CNRS ICB Laboratory at Université Bourgogne Europe, with 300 researchers, was selected as one of fifteen winners …
  • Ulta Beauty: Ulta Beauty is rolling out agentic commerce within AI Mode in Search and the Gemini app over the next month. Through …
  • Arpalus: Arpalus developed an app that can instantly analyze the physical shelf and notify employees about actions to take to …
  • Compass: Compass, the largest real estate brokerage in the United States by sales volume, powers nearly 40,000 agents with its…
  • John Lewis & Partners: John Lewis & Partners, where employees co-own the business, uses Gemini in Google Workspace to automate everyday task…
  • McDonald’s: McDonald’s will leverage data, AI, and edge technologies across its thousands of restaurants to implement innovation …
  • Natura: Natura, the Brazilian cosmetics company, uses Gemini for Google Workspace to improve employee collaboration and produ…
  • Bison Coolers: Bison Coolers’ 12-person team punch above their weight by using Gemini in Docs to write product descriptions that hel…
  • Delgado Guitars: Delgado Guitars, a family business selling handcrafted guitars, uses Gemini in Gmail to send timely and personalized …
  • Woodward Throwbacks: Woodward Throwbacks, a furniture company that uses reclaimed wood, tracks projects with help from Gemini in Sheets, c…
  • Quora: Quora developed Poe, its own generative AI platform for people to discover and chat with AI-powered bots, including G…
  • Causal: Causal’s mission is to simplify financial planning for startups. Wanting to boost performance and maximize its time a…
  • Exa: The Exa Agent gives workers a live web view, turning it into a searchable database of code, people, and companies. It…
  • Zilliz: Zilliz, a San Francisco-based vector database company serving over 10,000 enterprise customers including Nvidia, PayP…
  • Higgsfield.ai: Higgsfield.ai built a number of text-to-video apps for consumers, including Diffuse 2.0, which can combine users’ pho…
  • Hunty: Hunty, a Colombian HR startup, automated, scaled, and streamlined its hiring processes with generative AI solutions, …
  • Anysphere: Anysphere, the startup behind the AI-powered code editor Cursor, has integrated advanced AI features like autonomous …
  • Lovable: Lovable, an AI software engineer, leverages Google Cloud’s Vertex AI to deploy and unify its core language models, in…
  • Neo4j: The Neo4j Agent translates natural language into Cypher, enabling applications to read from and write to the Neo4j da…
  • Quanscient: Quanscient also developed a coding assistant using Gemini models on Vertex AI that generates Python simulation code f…
  • Trimble: Trimble, a global industrial technology leader, uses AppSheet to enable employees without coding experience to build …
  • Vercel: Vercel democratizes access to AI models through its AI SDK and AI Gateway, making it seamless for developers to integ…
  • Anthropic: Anthropic has partnered with Google Cloud to offer its Claude models — including the upgraded Claude 3.5 Sonnet and C…
  • Stocci: Stocci is a digital platform that accelerates the use of AI by companies through data management solutions. One of it…
  • Moii.AI: Moii.AI, a software startup that transforms CCTV cameras into autonomous safety and productivity agents, uses Gemini …
  • Valiance: Valiance, a deep company in India, uses Google Cloud to power an AI-driven wildlife detection system that processes 7…

Sources