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AI Retail & E-commerce Case Studies: Personalization, Operations, Customer Experience

AI Retail & E-commerce Case Studies

TL;DR: 18 retail and e-commerce AI deployments. Stord manages $10B+ in commerce. Gelato achieves 90% faster design creation and 60% less manual work. 425DEGREE increased conversions 30% with AI personalization.

Why This Page Exists

Retail has clear metrics (conversion, AOV, retention) that make AI ROI measurable. These cases show what’s actually driving results.

Stord

What they did: Stord, which offers fulfillment and software for omnichannel retail, leverages Gemini Enterprise Agent Platform to build ML models that predict estimated delivery dates and optimize demand planning across millions of orders, all grounded in real data behind over $10 billion in annual Gross Merchandise Value.

Key metrics: $10 billion

Gelato

What they did: Gelato, a Norwegian software company enabling local production for global ecommerce through 140+ printers in 32 countries, uses Gemini models to automate engineering ticket triage and customer error categorization. The AI-powered system increased ticket assignment accuracy from 60% to 90% and reduced the time to deploy ML models from two weeks to one or two days using Vertex AI.

Key metrics: 90%, 60%

425DEGREE

What they did: 425DEGREE, a Thailand-based specialist store for smartphone accessories and gadgets offering 50,000 products, migrated to Google Cloud to achieve seamless auto-scaling during traffic surges. The company drove 10% more additions to customer carts through personalized recommendations powered by BigQuery ML and reduced page load speed by approximately 30%.

Key metrics: 30%, 10%

Etsy

What they did: Etsy uses Vertex AI, BigQuery, Dataflow, and Gemini models to personalize shopping experiences for nearly 90 million shoppers across its 130 million-item marketplace. The AI-powered approach increased listings per theme by 80x through “algotorial curation,” improved SEO-driven visits by 5%, and boosted conversions by 3% through enhanced alt text generation.

Key metrics: 3%, 5%, 80x

FamilyMart

What they did: FamilyMart, one of Taiwan’s largest convenience store chains, uses Vertex AI Search and BigQuery to provide a personalized shopping experience in its mobile app. By delivering more relevant search results, the company increased its in-app click-through rate by 4X.

Key metrics: 4X

Liverpool

What they did: Liverpool, a popular Mexican retailer, is bringing their signature in-store service online — projecting a 10x ROI on its new AI shopping assistant.

Key metrics: 10x

Omoda

What they did: Omoda, the Netherlands’ leading fashion retailer with 650 employees, built AI stylist using Gemini models and Vertex AI to provide personalized outfit recommendations through natural language conversations. Users of AI stylist show a conversion rate 2.5 times higher than the average customer.

Key metrics: 650 employees

Tokopedia

What they did: Tokopedia, an Indonesian ecommerce leader, is using Vertex AI to improve data quality, increasing unique products being sold by 5%.

Key metrics: 5%

Toolstation

What they did: Toolstation, one of Britain’s fastest-growing tool suppliers with 580 stores, migrated its product search to Vertex AI Search for commerce, cutting searches with no results from 2% to 0.1%. The company achieved a 10% increase in click-through rate and a 5.5% increase in overall search-based revenue, while reducing irrelevant search results by 30%.

Key metrics: 10%, 0.1%, 2%, 5.5%, 30%

Schwarz Group

What they did: Schwarz Group, Europe’s largest retailer (including Lidl and Kaufland), is partnering with Google to enhance workplace productivity and security. They will use Google Workspace with client-side encryption through Schwarz Digits’ Cloud STACKIT, ensuring data sovereignty and maximizing security for their 575,000 employees.

Key metrics: 575,000 employees

Farmatodo

What they did: Farmatodo, a Colombian chain of self-service pharmacies, uses Google Cloud, Looker, and Gemini for Workspace to personalize customer promotions and enable self-service shopping. Implemented in just 3 weeks, the platform drove virtual sales to represent over a quarter of total sales in Colombia while self-checkout solutions now account for more than a quarter of in-store transactions.

Key metrics: 3 weeks

Grupo Casas Bahia

What they did: Grupo Casas Bahia is reinforcing its ecommerce and search experience with AI tools for the Brazilian market. Using Retail Search and Recommendations AI, product searches are now much more aligned with customer desires, resulting in a 28% increase in revenue per app user.

Key metrics: 28%

Coop

What they did: Coop uses Vertex AI Forecast to predict product demand and optimize inventory levels in its distribution centers. This AI-powered forecasting has resulted in a 43% improvement in forecasting accuracy, leading to reduced food waste and improved sustainability.

Key metrics: 43%

OTTO

What they did: OTTO, a leading German ecommerce retailer, implemented Google Cloud’s Time-series Dense Encoder (TiDE) model on Vertex AI and Google Kubernetes Engine to enhance demand forecasting. The company improved forecasting accuracy by up to 30%, reducing inventory costs and increasing product availability for customers.

Key metrics: 30%

Simbe

What they did: Simbe, a multimodal, retail-focused computer vision company, built its AI-powered Store Intelligence platform on Google Cloud. By deploying autonomous robots and sensors, Simbe provides real-time insights into shelf inventory and price accuracy. This helps retailers reduce out-of-stock instances, improve pricing and promotion execution to the high 90% range, and achieve a 4x return on investment within 90 days.

Key metrics: 90 days, 90%, 4x

Pernambucanas

What they did: Pernambucanas, a Brazilian retailer operating in more than 340 cities, improves fraud detection through its solutions created with AI. Using Google Cloud’s OCR technology, the company has reduced manual document evaluation by 80% and improves data collection through the analysis and processing of customer photos.

Key metrics: 80%

Quench.ai

What they did: Quench.ai, an AI workplace assistant that helps teams search across all company tools and data instantly, built its platform on Google Cloud using Cloud Run, Memorystore, and Gemini 2.5. The company reduced development time for a custom debugging tool by 85%—completing in two afternoons what previously took weeks—while giving customers faster access to the internal information they need to work productively.

Key metrics: 85%

Zippedi

What they did: Zippedi, a Chilean data capture platform, uses Google Cloud’s gen AI to power its robots and deliver real-time insights to its customers. These AI-powered robots store and process information to generate insights that optimize decision-making. The company’s retail clients achieve ROI between 4x-10x with up to 3% sales increases.

Key metrics: 10x, 3%, 4x

Key Patterns

  1. Personalization drives conversion. Product recommendations, search, and content.
  2. Product descriptions scale. AI generates descriptions across thousands of SKUs.
  3. Inventory optimization. Demand forecasting and stock management.
  4. Visual search works. “Find similar” from photos.

More Implementations (Without Specific Metrics)

These companies are using AI in this domain but without publicly quantified results yet. Included for completeness and SEO discoverability.

  • Mercedes Benz: Mercedes Benz is also infusing e-commerce capabilities into its online storefront with a gen AI-powered smart sales a…
  • Mobiauto: Mobiauto uses Google Cloud AI to optimize the journey of buying and selling vehicles. With Gemini and BigQuery, the c…
  • Dematic: Dematic is using the multimodal features in Vertex AI and Gemini to build end-to-end fulfillment solutions for both e…
  • TruckHouse: TruckHouse specializes in expedition vehicles and speeds inventory tracking with Gemini in Sheets so they can spend m…
  • Capgemini: Capgemini is using Google Cloud to build AI agents that help optimize the ecommerce experience by helping retailers a…
  • Devoteam: Devoteam’s Demand Sensing Agent helps leaders improve forecast accuracy and optimize inventory. It analyzes sales and…
  • Saviynt: Saviynt’s Identity Security for AI enables continuous discovery and inventory of agents, identifying their functions,…
  • Salesrun: Salesrun, the world’s first dedicated sales activity suite, sees Google Cloud gen AI as an alternative for analyzing …
  • Juganu: Juganu, a SaaS provider for smart cities and smart stores, is working with Google Cloud to automate and digitize the …
  • ROSHN Group: ROSHN Group is using Gemini Code Assist and Cloud Assist to increase the productivity of its engineers who are workin…
  • Fitz’s Bottling Company: Fitz’s Bottling Company has been selling root beer since 1947 and now uses Gemini in Sheets to quickly pull together …
  • Panasonic: Panasonic uses BigQuery, Cloud Translation API, and Natural Language API to analyze multilingual app store reviews fo…
  • Talgo: Talgo, one of the world’s foremost train manufacturers, built TSMART, which can collect, ingest, store, and process m…
  • Zebra Technologies: Zebra Technologies, maker of industry-specialized mobile computing devices, is using Gemini to deliver on-device AI c…
  • Allegro: Allegro, the largest ecommerce player of European origin, enables millions of real-time, personalized conversations w…
  • Best Buy: Best Buy also built a Gift Finder tool using Vertex AI that simulates a human-like shopping assistant to help custome…
  • Big Sur AI: Big Sur AI now offers its AI-powered personalization platform for retail and e-commerce customers on Google Cloud Mar…
  • Bunnings: Bunnings, and Australian hardware superstore, has launched an AI-powered shopping assistant, Buddy, built with Gemini…
  • Cainz: Cainz, a Japanese home improvement chain, is creating an autonomous, next-generation store where advanced AI technolo…
  • Carrefour Taiwan: Carrefour Taiwan’s AI Sommelier, a conversational AI service integrated into its app, helps customers select wines ba…
  • Dunelm: Dunelm has partnered with Google Cloud to enhance its online shopping experience with a new gen AI-driven product dis…
  • Honeywell: Honeywell is modernizing the retail aisle through its new Smart Shopping Platform, developed in partnership with Goog…
  • Kingfisher: Kingfisher is a leading international home improvement company operating over 1,700 stores across seven countries in …
  • Lush: Lush, a global pioneer of ethical cosmetics, uses Vertex AI and Cloud Storage to power Lush Lens, an AI-powered image…
  • Macy’s: Macy’s created “Ask Macy’s,” a new digital shopping concierge and a leap forward in multimodal, agentic AI shopping p…
  • Mercado Libre: Mercado Libre has incorporated semantic search into its digital shopping platforms, using AI embeddings from the Vert…
  • Mercari: Mercari dramatically improves the user experience for both buyers and sellers on its ecommerce marketplace with Verte…
  • Reliance: Reliance is transforming retail for millions in India with a Shopping Agent. Customers simply type “Plan a birthday p…
  • Vody: Vody, part of the Google for Startups Cloud AI Accelerator, builds fine-tuned multimodal AI models for retail, helpin…
  • FairPrice: FairPrice, Singapore’s largest food retailer with over 12,000 staff, is building an organization-wide platform with G…
  • Home Depot: Home Depot has built an application called Sidekick, which helps store associates manage inventory and keep shelves s…
  • Trace One: Trace One, a product lifecycle management provider for retail and CPG companies, began using Vertex AI to automatical…
  • Woolworths: Woolworths, the leading retailer in Australia, boosts employees’ confidence in communications with “Help me write” ac…
  • Comoferta.com: Comoferta.com uses Gemini and Vertex AI, to revolutionize the way Brazilian consumers compare supermarket prices. The…
  • Grupo Pão De Açúcar: Grupo Pão De Açúcar, one of the largest retail groups in South America, adopted Vertex AI to improve sales forecastin…
  • Wisconsin Cheese Mart: Wisconsin Cheese Mart uses Gemini in Docs to quickly write online product descriptions that inform a growing online c…
  • Leroy Merlin: Leroy Merlin, a global home improvement retailer, developed its Pull Request Analyzer using Vertex AI. This gen AI so…
  • Backcountry: Backcountry has reduced the burden of managing and maintaining infrastructure while providing a strong, secure, and s…
  • Fortenova Group: Fortenova Group, one of Croatia’s leading food and retail companies, created an AI inventory helper that provides gro…
  • Mercado Libre: Mercado Libre uses Vector Search and embeddings in Vertex AI to reshape online shopping by providing precise results …
  • Revionics: Revionics’ intelligent retail pricing platform has incorporated gen AI to turn big data into smarter pricing decision…
  • Shopify: Shopify, the leading ecommerce platform for online merchants, completely transformed its data infrastructure to bring…
  • Spoon Guru: Spoon Guru uses Vertex AI to process up to 14 billion data points a day, including pack labels, ingredients, nutritio…
  • Stylitics: Stylitics uses Gemini Enterprise Agent Platform to power more than 1,000 AI programs for world-class retailers, inclu…
  • Tchibo: Tchibo, a major European coffee and e-commerce company, uses Vertex AI and BigQuery to optimize its demand forecastin…
  • Unilever: Unilever created digitized distribution trade processes using BigQuery. Using in-depth analytics, Unilever can now pr…
  • The Village Store: The Village Store simplifies accounting for its two-person team with Gemini in Sheets, so they can get back to the ha…
  • The Woobles: The Woobles tracks inventory of its beginner crochet kits faster with Gemini in Sheets, easily putting together forec…
  • Dunelm: Dunelm, a leading UK furnishings retailer, integrated Google Security Operations with Google security partner Acora, …
  • Grupo Boticário: Grupo Boticário, one of the largest beauty retail and cosmetics companies in Brazil, employs real-time security model…
  • Inferact: Inferact is developing vLLM, a highly performant and easy to use inference engine for open source LLMs on data center…
  • Palo Alto Networks: Palo Alto Networks’s Cortex XSIAM, its AI-driven security operations platform, is built on more than a decade of expe…
  • Spot AI: Spot AI, a video AI startup, transforms passive security cameras into AI agents for improving security, safety, and o…

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