Pages tagged "channels"

2 pages tagged with channels. ← all tags

• Paid-Channel Economics — Intent/Cost Map & Owned-Channel Diversification A vertical-agnostic framework for paid-channel choice: the intent-vs-cost map (search > native/messenger > social), the 'golden middle' for restricted verticals, and why owned-channel diversification is the structural answer — a block in restricted verticals, a CAC ceiling in DTC/ecom.
• Telegram as a Marketing Channel — What the Data Actually Says Telegram has 1B+ MAU and is the dominant marketing channel for iGaming and for fashion DTC in Russia/CIS/MENA — but it is not the Western Web3 fashion channel that hype claims it is. Channel-fit for new platforms is geographic before it is categorical. Entry requires a keyword × region scout phase before scale.