Pages tagged "workflow"

6 pages tagged with workflow. ← all tags

• AI Reverse-Engineering vs Traditional Creative Briefs Reverse-engineering anchors on proven winners and cuts cost 5-10x. Creative briefs still win for new categories, big-idea campaigns, and brand-defining work.
• From One Ad to Ten Variations: The Template-Casting Workflow Six steps from deconstructed reference to five structured variations. Each variation with its own testing hypothesis. Image prompt + native copy as the output.
• How Long Does It Take to Reverse-Engineer a Competitor's Ad? 45-90 minutes for the first ad, 15-20 minutes once you have a template. A full 5-variation batch with image prompts and localized copy takes 45 minutes total.
• Team Roles for an AI Creative Reverse-Engineering Pipeline Four core roles — strategist, deconstructor, caster, QA — scale from one person wearing all hats to a 10-person team with specialized functions.
• When NOT to Reverse-Engineer a Competitor's Ad Five situations where reverse-engineering produces worse output — new categories, thin references, audience mismatch, legal sensitivity, brand differentiation.
• AI Task Restructuring — Why Idea Generation and Editing Become the New Bottleneck Noy & Zhang (2023, Science, n=444) found that ChatGPT didn't just speed writing tasks up — it changed which sub-tasks were the leverage points. Rough-drafting compressed; idea generation and editing became where humans add value. The implication: AI shifts the bottleneck, doesn't just lift it.