Pages tagged "google-ads"

3 pages tagged with google-ads. ← all tags

• Engaged-View Conversions (EVC): Why YouTube ROAS Reads Too High EVC credits a conversion when someone watches a YouTube ad without clicking, then buys within the window. It sits inside the main Conversions column — the reason YouTube reports can show more conversions than clicks and inflated ROAS.
• Ad-Account Suspensions — The Platform Enforcement Black Hole, Now Officially Documented Google suspended 39.2M advertiser accounts in 2024; the vague 'Circumventing Systems' policy is the top suspension reason (37%). Meta admitted a false-positive enforcement spike. What the platforms concede, what the numbers actually mean, and what an SMB can do.
• Google Performance Max (PMax): The AI Campaign That Runs Across All of Google PMax is Google's goal-based, AI-run campaign: assets + a goal in, ML-controlled bidding/placement/creative across all Google inventory out. The Google twin of Advantage+.